3D projection

3D projection is any method of mapping three-dimensional points to a two-dimensional plane. As most current methods for displaying graphical data are based on planar two-dimensional media, the use of this type of projection is widespread, especially in computer graphics, engineering and drafting. - Wikipedia

555 KUBIK
"How it would be, if a house was dreaming"

The conception of this project consistently derives from its underlying architecture - the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers "Galerie der Gegenwart". Resultant permeabilty of the solid facade uncovers different interpretations of conception. A situation of reflexivity evolves - describing the constitution and spacious perception of this location by means of the building itself.

The visual pattern 555 Kubik is an expression of geometry through graphics and movement. This particular street projection is a perfect example of how motion graphics projected onto cityscapes can be powerful and engaging. By using motion graphics techniques, they have managed to bring the building to life! I only wished that I could have seen this one in person.